New brand positioning and corporate identity Purple Pride made the hospitality industry a new target group, with extra focus on [...]

Purple Pride Planet Proof Sustainability is important for Purple Pride and its customers. Therefore we use raw materials in our [...]

Purple Pride joins the DOOR Cooperative In the summer of 2013, Fresq Partners, the sales operation that included Purple Pride, [...]

The latest growing location for Purple Pride opens its doors The new location becomes operational: Auberginekwekerij De Jong in Nieuw [...]

Purple Pride continues independently In 2010, Purple Pride decided to leave The Greenery and continue independently. The cooperation is a [...]

The first specialities were introduced Purple Pride believes it is important to continue modernising and innovating. In addition to standard [...]

Origin of Purple Pride In 1996, the three companies Van Duijn Bros, Auberginekwekerij De Jong, and Greenbrothers together decided to [...]

Focusing on aubergines The new generation decided to focus 100% on growing aubergines. At that time, all aubergines were sold [...]

The roots of growing vegetables The story of Purple Pride goes all the way back to the 1970s. The Van [...]