In North-western Europe approximately 20% of the population eat aubergine at least once a year. In comparison: bell pepper features on the menu at least once a year of 79% of the same population. This means aubergines offer phenomenal growth potential!
However, many consumers don’t really know what to do with an aubergine. They think it’s difficult to prepare. And the aubergine doesn’t particularly stand out on the vegetable shelf either. To increase sales we have developed strategies for presentation, pricing, communication and activation – adapted to the strategic course steered by your retail formula. We’d be delighted to demonstrate the opportunities for growth that apply to your business!
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