News

Aubergine fits into more than just the health trend
Great news, as the aubergine is gaining popularity among consumers. As its high in fibre and low in calories, it fits the trend of eating healthier, making sustainable choices, and supporting a vegetarian or vegan lifestyle. For years, Purple Pride has been inspiring its shoppers with quick and tasty recipes, cooking demonstrations and through influencers on social media.
Greenbrothers ASR project completed
The large-scale storage of excess rain water underground could be the solution for fresh water scarcity.
Purple Pride is PlanetProof
Purple Pride constantly invests in farming sustainability through various [...]
Aubergine rich in antioxidants
Of course you already knew that aubergine is a [...]
All lights are on purple
What would you guess is the percentage of the [...]
Purple Pride reinvents itself
The aubergine growers association Purple Pride is introducing the [...]
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