The large-scale storage of excess rain water underground could be the solution for fresh water scarcity.

Purple Pride constantly invests in farming sustainability through various initiatives. Thanks to these efforts, we can now proudly say [...]

Of course you already knew that aubergine is a versatile vegetable. But did you also know that it is [...]

What would you guess is the percentage of the Dutch population that never buys an aubergine? The answer: nearly [...]

The aubergine growers association Purple Pride is introducing the catering and hospitality sector as a new target group, focusing [...]