Great news, as the aubergine is gaining popularity among consumers. As its high in fibre and low in calories, it fits the trend of eating healthier, making sustainable choices, and supporting a vegetarian or vegan lifestyle. For years, Purple Pride has been inspiring its shoppers with quick and tasty recipes, cooking demonstrations and through influencers on social media.
The large-scale storage of excess rain water underground could be the solution for fresh water scarcity.
Purple Pride constantly invests in farming sustainability through various initiatives. Thanks to these efforts, we can now proudly say [...]
Of course you already knew that aubergine is a versatile vegetable. But did you also know that it is [...]
What would you guess is the percentage of the Dutch population that never buys an aubergine? The answer: nearly [...]
The aubergine growers association Purple Pride is introducing the catering and hospitality sector as a new target group, focusing [...]
