About Purple Pride

Purple Pride has evolved since 1996 to become the largest aubergine brand in North-western Europe. Ten modern growing locations yield a harvest of over 42,5 million kilos of aubergines a year. The Purple Pride Growers Association is a market leader in the Netherlands, with a cultivation surface area of 75,5 hectares, and represents over 70% of Dutch aubergine production. It’s something we’re incredibly proud of!

Our mission?

For aubergines to feature on everyone’s weekly menu.

Our vision?

Understanding the customer’s needs adds value and relevance.

How it all started


The Professional Growers Association collectively managed the Purple Pride brand. At the end of 2000, it decided unanimously to change its name and move forward as Purple Pride.

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