About Purple Pride
Purple Pride has evolved since 1996 to become the largest aubergine brand in North-western Europe. Five modern growing locations yield a harvest of over twenty million kilos of aubergines a year. The Purple Pride Growers Association is a market leader in the Netherlands, with a cultivation surface area of 48 hectares, and represents over 40% of Dutch aubergine production. It’s something we’re incredibly proud of!
For aubergines to feature on everyone’s weekly menu.
Understanding the customer’s needs adds value and relevance.
How it all started
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