About Purple Pride
Purple Pride has evolved since 1996 to become the largest aubergine brand in North-western Europe. Five modern growing locations yield a harvest of over twenty million kilos of aubergines a year. The Purple Pride Growers Association is a market leader in the Netherlands, with a cultivation surface area of 48 hectares, and represents over 40% of Dutch aubergine production. It’s something we’re incredibly proud of!
Our mission?
For aubergines to feature on everyone’s weekly menu.
Our vision?
Understanding the customer’s needs adds value and relevance.
How it all started
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Jobs
The Professional Growers Association collectively managed the Purple Pride brand. At the end of 2000, it decided unanimously to change its name and move forward as Purple Pride.
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