Purple Pride constantly invests in farming sustainability through various initiatives. Thanks to these efforts, we can now proudly say that all farming locations of Purple Pride have earned the On the way to Planet Proof certification.

What is On the way to Planet Proof?

In order to make a joint contribution to a sustainable world, we must make the right choices. Planet Proof-certified growers meet higher standards than those required by law for sustainable farming.


Planet Proof focuses on five areas from the Sustainable Development Goals of the United Nations: soil, landscape & biodiversity, water, energy, production & consumption, and climate. Planet Proof-certified growers meet requirements that include cleaner air, fertile soil, good water quality, more nature at the farm, and circular waste processing and recycling.


Are the minutiae of certification hard to keep track of? This link will take you to a useful overview that clearly shows the actual difference between regular, organic and On the way to Planet Proof certification.