We are Purple Pride. We are the largest aubergine growers’ association in North-western Europe, with an annual harvest of over 42.5 million kilos of aubergines. Every single day our growers are dedicated to growing the best, and most delicious aubergines. We supply a wide range of special varieties, invest in sustainable cultivation methods and possess in-depth knowledge of the market. This means that for years we have been the ultimate aubergine partner for our retail, catering and trading customers.