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PURPLE PRIDE: THE PRIDE OF HOLLAND

Since 1996, the Purple Pride growers have devoted themselves to growing the best, healthiest and tastiest aubergines on Dutch soil. They do so with passion, craftsmanship and the latest technologies in the areas of innovation and the environment. When it comes to harvest time, the Purple Pride growers wait until the aubergines are perfectly ripe. This guarantees a wonderfully juicy, firm fruit with glossy skin in the most attractive colours, from bright white to deep purple.

ORGANIC CROP PROTECTION

Purple Pride specialises in virtually 100% organic crop protection through the use of natural enemies.

THE STORY OF PURPLE PRIDE

The Purple Pride association of growers is a collaboration between the Gebroeders van Duijn, Greenbrothers and Auberginekwekerij De Jong. They are connected by their love of nature, their products and their refined tastes. Together, they have around 35 hectares of greenhouses, which produce nearly 18 million kilos of aubergines per year. Purple Pride is always growing and looking for sustainable partnerships. This means the aubergines reach the consumer fresh and bursting with healthy nutrients.

ENERGY SAVINGS OF 90% IN TERNEUZEN

In Terneuzen, the Purple Pride association of growers is leading the way towards a clean and energy-efficient future. In a new glasshouse area, one of the Purple Pride growers is reusing the CO2 and heat which are released during the production of artificial fertiliser. This has reduced the company’s consumption of natural gas by no less than 90%. This is twice the energy consumption of every household in a city like Terneuzen. Enough heat is released to heat all the greenhouses of this Purple Pride grower all year round.

EUROPE’S MOST INNOVATIVE HORTICULTURAL AREA

WarmCO2 is an alliance between the Zeeland port authority Zeeland Seaports, the artificial fertiliser manufacturer Yara and the construction group VolkerWessels. Together, they are trying to create the most sustainable horticultural area in Europe by reusing residual heat and CO2 in a new glasshouse region in Terneuzen. This will ultimately cover an area of 400 hectares, including 250 hectares of greenhouses.

RECYCLING HEAT AND CO2

It couldn’t get any better. Using an ingenious network of pipelines, the CO2 is fed into the greenhouses. The CO2 which is released ensures better growth and therefore even tastier crops. Enough heat is released to heat all the greenhouses, even during the coldest months. Waste water is also purified on site. The horticultural area, which is known as ‘Glastuinbouw Terneuzen’ and which forms part of Biopark Terneuzen, is located between the Axelse Vlakte industrial zone, the village of Westdorp and Terneuzen.

SURPRISINGLY VERSATILE

At Purple Pride, aubergines are grown and harvested with the greatest of care and a lot of love. As a result, they retain their juiciness and full flavour. As well as the dark-purple aubergines which are so well-known in the Netherlands, Purple Pride also grows a wide range of ‘specialty’ aubergines including the long, narrow and slightly sweet Nasu, the small and juicy Konasu, the white aubergine and the Graffiti with its decorative stripes. The Purple Pride aubergines are surprisingly versatile, as well as being healthy and delicious.

SOURCE OF VITAMINS AND FIBRE

Not many people in the Netherlands are aware of all the good properties of the aubergine, although the ‘eggplant’ is highly nutritious, healthy and very easy to prepare. This fruit, which originally comes from Asia, is a source of vitamins, fibre, magnesium and potassium. Aubergines also contain the powerful antioxidants anthocyanins, which reduce the risk of heart disease and strokes. Aubergines are low in nitrates and calories (with only 20 calories per 100 grams!) and are therefore the perfect addition to any diet.

AUBERGINE DISHES FROM AROUND THE WORLD

With its new product “Cooking the World”, Purple Pride is bringing even more variety into the Dutch diet. The aubergine comes in a pack with fresh herbs, together with a simple yet inspiring international recipe. These recipes take you on a culinary journey around the world, to all the cuisines in which the aubergine plays a delicious leading role. These include the aromatic Italian Melanzana Arrosto, the spicy Indian Garam Masala and the fresh- tasting Greek Melitzana Me Feta. Aubergines are easy to please, combining well with cheese, meat, vegetables such as tomatoes, peppers and courgettes and herbs such as mint, thyme and basil.

COOKING THE WORLD ON FACEBOOK

On the Purple Pride Facebook page, you can find out about the latest Cooking the World recipes and exchange culinary tips with other people. Here, you can also discover how well-known chefs give their own spin to the tastiest aubergine dishes. Purple Pride will inspire you to cook even more delicious, varied and healthy meals. On the Facebook page, people can also inspire each other by sharing culinary tips.